This headline should call out a specific type of frustration or roadblock your ideal customer is facing. Keep it emotional and specific.
Examples:
Struggling with growing your audience without burning out?
Struggling with turning followers into sales?
Struggling with tech overwhelm and too many tools?
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Each bullet should be:
A common, relatable frustration your audience has
Written in plain, emotional language
NOT overly technical or feature-heavy
1–2 lines max
What Makes a Great Bullet Point?
Pain-focused
: Highlights a struggle the customer knows too well
Emotionally charged
: Uses words like tired, overwhelmed, frustrated
Clear and simple
: Easy to read at a glance
Speaks to your target audience
: Not generic fluff
Examples for Digital Products / Coaching Offers:
Tired of posting every day and still hearing crickets in your DMs?
Spending hours on Canva but still feeling like your content isn’t converting?
Using 5+ tools to run your business — and still feeling stuck?
Overwhelmed by automation and tech you can’t figure out?
Watching others scale while you stay stuck in the setup stage?
[Your Product] Can Help!
@marketing_minded_mama
^^Add another product mockup or your photo/handle here^^
^^^ PRODUCT MOCKUP GOES HERE ^^^
-No more [pain point]. Just [solution].
-Scale Smarter, Not Harder
Your Paragraph text goes here
This should be 2–4 sentences that answer:
What is it?
Who is it for?
What’s the main transformation/result?
Why is it different than what they’ve tried before?
Example:
"[Product] is a [type of offer: course, program, tool, service] designed for [who]. Whether you're struggling with [pain], tired of [frustration], or just ready to [result] — this gives you everything you need to [transformation]."
Keep it conversational.
Think: how would you explain this to someone over coffee?
"Best purchase ever!"
"True testimonial goes here." - Name
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